I think it’s “The Art of the Deal”. When you’re negotiating (and the Emperor is always negotiating) and you’re confronted with inconvenient facts you didn’t prepare for, you can just make up stuff in order to get a better negotiating position. Your opponent won’t have time to fact check the lie and you can wrestle him to the ground while he’s struggling with it. A Trump contractor complains he hasn’t gotten paid and Trump says the contractor burned the building down. Contractor denies, but Trump threatens to sue for the burned down building. Contractor heeds the threat, agrees to accept no pay in exchange for not being sued. Then he goes outside, looks across the street and the building is still there.
This probably works great in the Private Sector. Lying is unethical, but not illegal and you can use it as a tool to make a lot of money.
But in the Public Sector, lying can get you thrown in jail. We don’t trust our public servants and so we created special laws for them.
My impression is that lying has always worked for Mr. Trump and its now become a successful habit. Its always worked before, so it should always work again.
Winning - no matter what you do to win - is everything in the Private Sector. Winning means you make more money and making more money gets the admiration of people who don’t make as much money. I’m told reliably that John Gotti was a charming, erudite, and generous man. He also did some bad stuff. But he was almost slavishly admired by his neighbors and many people in New York and across the country. In his chosen profession, he was successful, and success will always overcome people’s ethical objections.